Social Media Marketing Strategy

For the popular clothing rental service, Nuuly.

Project Overview

For my social media marketing strategy class, I was tasked with creating a comprehensive digital marketing plan for a brand of my choice. I decided to focus my strategy around the popular clothing rental service, Nuuly.

With a $240,000 budget allocated for content and marketing, I designed a 2-month spring marketing campaign centered on a “nu way to nuuly.” With the hashtag, #nuforuu campaign, I introduced two website features, a Style Quiz and Measurements. These features are aimed at delivering a more personalized experience for consumers, emphasizing Nuuly’s commitment to meeting user needs. This project allowed me to explore different aspects of social media marketing, such as overall brand analysis and opportunity, analyzing competitors, and budgeting.

The Problem

A lot of my friends are avid Nuuly users, and the one complaint they had about the service was how long it takes to find 6 items they want to rent for that month. While there are categories on Nuuly, there’s no personalized features tailored to your individual preferences. It would save so much time if you could shop generated looks based off your own style and tastes. But once you find those 6 items, it’s always a gamble if the item is going to fit you or not.

The Solution

I created the nu for uu campaign, where Nuuly does all the work, so you don’t have to. The campaign is a promotional tool for Nuuly’s new style profile: the style quiz and personal measurements.