Strike Magazine is a student-run, nonprofit publication in Athens, Ga. I joined in August of 2022 as a social media assistant, where I curated posts about culture, news, fashion, and magazine promotions. In August of 2023, I became the social media director, where I’ve led my team of 4 assistants to promote Strike’s brand and voice on platforms like Instagram and TikTok. I’m also collaborating cross functionally with other teams like Creative and Graphics to ensure we stay consistent throughout the promotion of the next issue. Since our last issue, my team and I have managed to boost our Instagram presence by increasing followers by 3.1% and overall engagement by 53.9%.

Other responsibilities have included keeping up with a content calendar and attending our magazine photoshoots, where I capture behind the scenes shots.

Below, I’ve provided my team deck with information about Strike Magazine’s brand and types of posts to create. On the right, I’ve compiled various sample posts we’ve done in the past and our feed as of now.